It takes readers just a
few seconds to decide whether the stuff they are looking at is worth further attention.
Here are a few points that you should think about when producing your
material.
What’s in it for the
reader?
In
other words what are the benefits of your product or service? Can the reader
reduce, enhance, build, save or eliminate something? Can the reader profit in
some way by coming to you?
Use a photograph of
yourself or your product
A
picture will help the reader connect with you more easily. A photograph of
your products being used by happy, satisfied customers would be ideal.
List your services or
products
Make
it easy for the reader to see what you offer at a glance. Using bullet points
to present your list makes it easy to read.
Use a testimonial
Testimonials
increase your credibility. Use the person’s full name together with their
company name - and ask for their permission. A testimonial that is in
italics, with quotation marks will appear as someone is saying it.
Use the word free
I
know, you see it everywhere - but that's because it works! Buy one get one
free, free estimates, free parking, Free mainland delivery, or a free consultation are
just a few examples.
Call for action
What
do you want the reader to do? Arrange a free consultation? Visit your
website? Ask for a free estimate?
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